ST. LOUIS, 23 November 2021 / PRNewswire / – Advocado, a data platform that connects and powers multi-screen advertising, today announced that it has acquired VEIL watermark technology and 46 other patents from VEIL Interactive Technologies, a subsidiary of Koplar Interactive Systems International (KISI). A long-time licensee of VEIL technology, Advocado will now integrate watermark capabilities into its data management platform for broadcast TV and radio, while adding advanced detection and attribution for interactive TV. and games. With this powerful integration, advertisers, networks and media partners can more accurately measure ad effectiveness and drive consumer engagement across all channels.
“For decades, VEIL has been the industry standard for verifying billions of dollars in media spending,” said Jeff Linihan, co-founder and COO of Advocado. “Now, combined with Advocado’s best SaaS and DaaS capabilities, we are increasing the accuracy and speed at which VEIL can be applied, and across more use cases. -a time allocation and campaign coordination platform capable of measuring next-generation media experiences, at scale. “
Following the acquisition, Advocado customers will immediately benefit from expanded monitoring capabilities on CTV and OTT, with the upcoming launch of a radio and audio streaming pilot. The comprehensive patent portfolio also gives customers access to new ways to integrate data into video and audio streams, as well as advanced interactive television capabilities, long before the next generation of standards becomes mainstream. .
“In five years of licensing VEIL, Advocado has proven to be a strategic partner capable of both innovation and application,” commented Bob koplar, president of KISI. “This ability to execute made Advocado the obvious choice to evolve core VEIL technology into a suite of breakthrough media measurement solutions.
Linihan added, “By combining VEIL’s core technologies with Advocado’s platform and innovation culture, advertisers, consumers, media organizations and hardware manufacturers can validate the promises today. tomorrow’s television experiences.
Advocado offers advertisers, publishers and media companies its first-party data management platform that instantly generates, integrates, analyzes and activates data to deliver unprecedented results, maximizing customer campaigns and return on investment advertising dollars on all screens. The platform helps fill visibility gaps with unique data enabling advertisers, publishers and media companies to target and adjust their spend in real time for multi-screen campaign performance. Designed by marketers for marketers, the platform uses signal data through patented watermark technology, natural language processing, automated content recognition, and real-time weather to connect data to offline and online audience to reveal and influence the entire customer journey. Advocado has its headquarters in the urban core of St. Louis, Missouri and serves customers through North America.